Top 12 On page SEO best practices that land you on Page 1

             Mastering on page SEO is a quest many marketers undertake to ensure their websites rank favorably on Google's search engine results page serps. In this article, we delve into the best practices for on-page SEO that optimize for both Google and users, promising improved visibility, traffic, and user experience.

1. Keywords: The Pillars of On-Page SEO

            Keywords are the language of SEO. Google relies on keywords to understand your content's relevance to a query, while users use keywords to find necessary information. Make use of tools like Google Keyword Planner, SEMrush, Ahrefs, Tools Ninja (India’s best group buy marketplace) to discover high-volume, low-competition keywords that can increase your chances of ranking on the first page.

        Therefore, it's essential to incorporate relevant keywords strategically throughout your content:

• Title Tag optimisation: Your title tag should contain your primary keyword near the beginning and prefer long tail keywords. It signals both Google and users about the main topic of your webpage. Make them unique, descriptive, and between 50-60 characters long to avoid truncation.
• Meta Description: Meta descriptions do not directly impact rankings, but they do influence click-through rate (CTR) by enticing users to visit your website. Include a compelling meta description under 155 characters featuring your primary keyword. Add target keywords, avoid duplicate content and use active language and calls-to-action.
• Header tags and Body Text: Use header tags (H1, H2, H3) to structure your content and make it easier to read. Fit your primary and secondary keywords naturally into your content, signifying relevance and ease of reading.
• Image Alt Text: Don't forget to add descriptive alternative text to images, which helps search engines understand their context and can boost search engine ranking.

2. Craft High-Quality, Engaging Content (Winning Over Google and Users)

            Creating original, informative, and engaging content is the backbone of any successful on-page SEO strategy. High-quality, relevant topics is a win-win for Google and users. Google rewards high quality content with higher rankings, while users value content that addresses their queries effectively. You can boost the quality of your content by:

• Undertake thorough keyword research
• Write in a natural, conversational tone
• Provide valuable, relevant information
• Avoid keyword stuffing
• Writing long-form content with relevant keywords
• Providing in-depth and valuable information
• Breaking content into readable chunks with subheadings
• Incorporating visuals for enhanced understanding

3. Incorporate SEO-friendly URLs

            An SEO-optimized URL structure can significantly impact search engine rankings. In crafting URLs, remember to:

• Use lowercase letters
• Include relevant keywords
• Prefer dashes over underscores
• Keep it short and descriptive

4. Utilize Responsive Web Design

            Considering the increasing trend of mobile usage, a responsive web design ensures a seamless user experience across various devices. Opt for a mobile-first design approach and regularly perform mobile usability tests.

5. Enhance User Experience (UX)

            A positive user experience is essential for a high-ranking on-search engine results page. Optimize your website's UX by ensuring a clutter-free design, intuitive navigation, and mobile-friendliness. Additionally, minimize load times by compressing images, minifying files, and leveraging browser caching.

6. Image Optimization: Eye Candy for Google and Users

        Images enhance user engagement and offer an opportunity to improve SEO rankings. Here’s how to make the most of your images:

• Use conditional formatting to shrink image sizes without sacrificing quality, improving load times for users and SEO performance.
• Add descriptive alt text to images, helping Google recognize the content of the image and providing context for visually impaired users.

7. Speed Up Your Page Load Time

        Fast loading websites not only enhance user experience but also favor search engine rankings. To optimize page load time:

• Optimize image size and format
• Use a content delivery network (CDN)
• Minify CSS, JavaScript, and HTML
• Leverage browser caching

8. Add Structured Data Markup (Schema markup for seo)

            Structured data markup, or Schema markup, helps search engines understand your content better. Implementing structured data can lead to rich snippets in search results, which can significantly improve CTR and visibility.

9. Don't Ignore Technical SEO

            Technical aspects of SEO, such as website security, accessibility, and mobile responsiveness, play a crucial role in determining your visibility in search engine results. To ensure proper technical SEO, use SSL certificates, create a responsive design, and generate an XML sitemap to help search engine crawlers navigate your website.

10. Internal Linking: Guiding Google and Users

            Adding internal links in your content can help search engines discover and index your web pages more efficiently. It also aids in improving user experience by providing related resources. Ensure that internal links are relevant, use anchor text wisely, and avoid excessive linking.

11. Build a Strong Backlink Profile

            The quantity and quality of backlinks pointing to your website significantly impact your search engine ranking. A strong backlink profile demonstrates your website's credibility and relevance. To earn valuable backlinks, create high-quality content worth linking to, engage in guest posting opportunities, and promote your blog posts on social media platforms.

12. Track and Analyze Your Performance

            Keeping an eye on your website's performance is the key to long-term SEO success. Use tools like Google Analytics and Google Search Console to track your website's performance, traffic, and keyword ranking. Adjust your approach whenever necessary by refining your topics and SEO tactics based on analytical insights.

            In conclusion, by implementing and iterating on these proven on page SEO best practices, you can significantly boost your website's ranking and inch closer to the coveted first-page placement. Be patient, and with persistence and consistency, you will soon see your website climb search engine result pages and reach the upper echelon of organic search visibility.