14 Off Page SEO Techniques that Drive Traffic on Your Website

1.Creating Shareable Content:

You've likely heard the phrase "content is king" and this rings especially true when it comes to off-page SEO. But it doesn't suffice to just generate any sort of content; you need to create content that is shareable. What does that mean? Let's dig in.

Understanding Shareable Content

Shareable content is content that resonates with your audience so deeply that they feel compelled to share it with their networks. It isn't always about being flashy or trendy; sometimes, it's about delivering practical value in a way that speaks to your audience's needs and interests.

How to Create Shareable Content: A Step-by-Step Guide

1. Understand Your Audience: Before you can create content that will engage your audience and prompt them to share, you first need to know who your audience is, what their interests and challenges are, and what kind of content they respond to.

2. Produce High-Quality, Unique Content: Shareable content is usually informative, practical, and unique. Additionally, it also needs to be well-written and professionally produced, with accurate information and a clear, engaging voice.

3. Add Value to Your Audience: Your content should be more than just interesting - it should be truly useful. Whether you're offering information or entertainment, your content should have a clear purpose and deliver tangible value.

4. Make Your Content Easy to Share: This includes incorporating social media buttons on your website or blog, making your content easily accessible across different platforms, and encouraging your audience to share it.

Remember, creating shareable content is just one piece of the puzzle. In conjunction with other off-page SEO techniques such as link building and social media marketing, it can significantly enhance your website's visibility and drive more traffic your way.

2.Influencer Outreach:

With the saturation of websites on the internet, driving traffic to your site can seem like a challenging task. The competition may feel daunting, but it's important to remember that even the most popular sites started where you are right now. In this article, we'll explore various off-page SEO techniques that can help drive traffic to your website. These tactics extend beyond the corners of your website and delve into aspects such as establishing high-quality backlinks, social media marketing, and influencer outreach.

Let's initiate the discussion with one of the most potent tools in your off-page SEO arsenal - Influencer Outreach. In the contemporary digital age, influencers wield a substantial amount of power. They can sway the opinions of their followers and drive substantial traffic to your site. It's all about leveraging the right people to talk about your brand.

Influencer identification: Finding influencers in your market niche is the initial step. These individuals should have a significant following and an engaged audience.

Developing a relationship: Building a healthy, mutually beneficial relationship with the influencer is key. This could involve sharing their content, commenting on their posts, or even giving them access to your products or services.

Negotiating a collaboration: Once a connection has been formed, outline a collaboration plan. This could be an exchange of posts, product reviews, mentions, or other creative engagements.

The more influencers talk about your brand, the more visibility you gain. Over time, it increases brand credibility and fosters trust among their followers, leading to more organic traffic to your website.

Imagine having a widely recognized industry expert sharing your content or mentioning your brand on their platforms. Doesn't sound bad, does it? In fact, it's one off-page SEO technique that you could - and should - be using to your advantage. This technique is none other than influencer outreach.

3.Guest Blogging:

Identify the Right Platforms:

The first step in successful guest blogging is identifying the right platforms fitting your niche. You don't want to waste your valuable content and your time on a website whose audience doesn't resonate with your knowledge.

Here are some tips to successfully identify potential platforms:

Competitor backlinks: Use SEO tools to analyze where your competitors are guest blogging. These platforms are within your niche, making them ideal to place your guest posts.

Influencers in your niche: Look for the platforms where influencers of your niche engage. Collaborating with these platforms can drive targeted traffic to your website.

Relevance: Make sure the platform is relevant to your industry. The readers should have an interest in your content, providing you with a possible increase in traffic and potential leads.

Quality over Quantity:

When it comes to guest blogging, remember the adage, "quality over quantity." It’s more beneficial to contribute a few high-quality posts to authentic, high-traffic blogs than to randomly scatter content across the internet. Here's some advice:

Know your audience: Tailor your content according to the audience of the site where you are guest posting. Knowing what they need and want will help you produce engaging content, leading to more traffic on your site.

Provide value: Your content should provide value to readers. This increases chances for them to visit your website for more insightful information.

Avoid over-promotion: Make sure that your post doesn’t read like an advertisement. Keep it informative and interesting. The goal is to subtly introduce the readers to your expertise and subsequently to your website.

Relationship Building:

A key part of off-page SEO is relationship building. Building and maintaining positive relationships with other site owners and influencers in your industry can pay dividends down the line. Here's how:

Engage with site owners: When you submit a guest post, engage with the site owners. Comment on their posts, respond to their emails and offer them assistance when needed. This will make you more memorable and increase chances of future collaborations.

Interact with readers: Respond to comments on your post. Engagement shows a sign of respect to the readers and they are likely to visit your site in return.

Consistent collaborations: Look for opportunities for consistent collaborations with the platforms and influencers. This repetition reinforces your presence in that community, leading to more traffic to your website.

4. Broken Link Building:

When it comes to off-page SEO techniques, you should never underestimate the power of broken link building. It's a technique where you find broken links on another website, inform the site owner about them, and then suggest a relevant page on your website that can replace the broken link.

The strategy continues to be a highly effective way to gain backlinks, and it's considered a win-win solution for both you and the site owner.

Identifying Broken Links

First things first - you'll need to figure out how to identify these broken links. There are tools out there, like Ahrefs, Screaming Frog SEO Spider, or Google's Check My Links, that can help you to easily identify any dead links on a webpage. Use these tools to conduct a broken link audit on websites that are relevant to your market or field.

Contact the Website Owner

Once you've found these broken links, it's time to start reaching out to the relevant website owners. Inform them about the dead link they have on their site, ideally in a friendly, neutral tone. Be direct, yet diplomatic, mentioning the specific page where the broken link is located.

Suggest Your Content as a Replacement

Here's where the strategy turns in your favor. Politely suggest your content as a suitable replacement for the broken link. But remember, the proposed page on your website should really bring value, contribute to their content and be relevant. If your page doesn’t offer anything of substance, website owners are unlikely to consider your suggestion.

Enjoy the Benefits

When done right, broken link building can yield high-quality backlinks that drive more traffic to your website. Not only do you help other site owners by fixing their broken links, but you also enhance your site's reputation, boosting your search engine rankings in the process. It's a bit of effort, but the payoff can be massive for your website's SEO.

5.Local Citation:

Let's dive into an important off-page SEO technique: local citation. Imagine it as your business being mentioned on other websites and places found on the Internet. Sounds simple, right? Well, it can have a significant impact on your SEO ranking.

What is a Local Citation?

A local citation is any online mention of the name, address, and phone number for a local business. Citations can occur on local business directories, on websites and apps, and on social platforms. They help Internet users discover local businesses and can also impact local search engine rankings.

Why are Local Citations Important?

Google uses local citations to evaluate the online authority of your business. Thus, the more relevant citations your business has, the more credible it's considered by Google. Relevance and consistency are the keywords here.

Relevance: If your business is mentioned on websites relevant to your field, Google identifies your business as a trusted source within your industry.

Consistency: Google appreciates consistency. If your business information is consistent across all citations, Google improves your business ranking.

How to build Local Citations?

There are several ways to build local citations. You might consider:

1. Researching those businesses similar to yours and find where they're cited.

2. Applying your business to get listed in major national and local business directories.

3. Ensuring your business's information is consistent across all online platforms.

The process might seem tedious, but the benefits far outweigh the time it takes. Just remember, the goal is not just volume but the quality and relevance of your citations.

Conclusion

Building local citations is a crucial part of your off-page SEO strategy that can significantly boost your website's visibility and drive more traffic to your site. So, start today, be consistent, and don't underestimate the importance of your local online presence.

6.Forum Submission:

Jump into the heart of conversations by engaging in forum submissions. This tried-and-true off-page SEO technique can help drive traffic to your website, but you must do it properly for the best results. If not, it could lead to spam-like activity, doing more harm than good.

Find The Right Forums:

First and foremost, you must identify forums that are related to your website's niche. It's essential to stick to your audience and the subject matter they're interested in. Platforms like Quora, Reddit, and countless industry-specific forums are gold-mines for off-page SEO when used correctly. Discover where your target audience spends their time and gets involved.

Construct Quality Posts:

Don't just post for the sake of posting. Ensure that you contribute valuable content in your posts. That means answering questions comprehensively, sparking new discussions, and sharing your expertise. Remember to be genuinely involved and not solely promotional. Authenticity counts a lot.

Embed Your Website Link Wisely:

The primary aim here is to drive organic traffic, so incorporate your website link into your contributions. However, do it subtly. Include it within the natural flow of your posts or in your forum signature if the forum rules allow for it.

Follow The Rules:

Each forum has its own set of rules, and you must strictly abide by them. If you don’t, you risk having your posts removed, or even worse, getting banned. Always read and understand the forum rules before you start posting.

In conclusion, forum submission for off-page SEO is a delicate balance. You must maintain relevance to your niche, add value to conversations, strategically embed your website link and follow the forum rules. These practices will help you exploit the full potential of forums to drive traffic to your website.

7.Article Submission:

You might be wondering, what's the role of article submission in driving traffic to your website? Well, here's the deal. Article submission is one of the longstanding off-page SEO techniques you can't afford to ignore. This strategy involves writing high-quality, informative articles and submitting them to reputable article directories or websites.

Why article submission?

When done correctly, article submission can offer fantastic SEO benefits. Firstly, it enables you to build strong backlinks. The more quality backlinks you have, the higher your website's search engine rankings. So, throw your worries away about optimizing your website for search engines - Google and other search engines give a higher preference to websites that have a significant number of quality backlinks.

Steps to Effective Article Submission

Now, let’s dive into how you can effectively use this technique:

1. Quality Content: First, ensure to create engaging, valuable, and relevant content. Remember, content is king in digital marketing. Google won't compromise on this, and neither should you.

2. Use Keywords: Second, sprinkle the right keywords throughout your article. However, don't overdo it; keyword stuffing might lead to your website getting penalized.

3. Choose the Right Directory: Next, find high-ranking and reputable directories or article submission sites.

4. Hyperlink Wisely: Hyperlink your keywords back to your website to improve your site's SEO rating.

5. Track and Measure: Lastly, it's vital to monitor your article's performance. This step helps you improve where necessary and keep up-to-date with your traffic flow.

So, roll up your sleeves and get started with article submission. Soon enough, you'll start seeing a marked improvement in your website's traffic. But remember, consistency is key.

8.Video Submissions:

Let's dive right in and explore another vital off-page SEO technique: video submissions. These days, people are more inclined towards videos than text-based content. And no wonder! Videos are interactive, engaging, and can convey a message in a more appealing and entertaining way. So, let's discuss how you can use them to drive traffic to your website.

Creating High-Quality Videos

Firstly, it's crucial that you create top-notch videos. Remember that you're not making these videos for the sake of it; your goal is to entice your audience, maintain their interest, and engage them enough for them to visit your website. Make sure your videos are high-resolution, well-edited, and, above all else, contain valuable, relevant content. Quality should always lead your efforts; otherwise, it's all in vain.

SEO Optimization for Videos

Just like with written content, you must pay attention to SEO when you prepare your videos. This includes utilizing keywords, creating a compelling title, and adding a descriptive summary. These practices make it easier for search engines to grasp what your video is about and index it correctly. And of course, the higher your video ranks in search engine results, the more traffic it paves a way towards your website.

Submission to Video Sharing Platforms

There are countless video sharing platforms available on the web. YouTube, Vimeo, and Dailymotion are just a few examples. Sharing your videos on these platforms will help you reach more people and generate a surge of traffic to your website, provided you've done the SEO part right. Don't forget to add a link to your site in the video description, else it defeats the purpose of video submissions for driving website traffic.

Engage with Your Audience

Lastly, engage with your viewers. Respond to comments left under your videos. This kind of interaction can build a sense of community, and it shows your viewers that you value their input. Engaging in conversation with your audience can inevitably lead them to your website and contribute to the growth of your business.

That's it! You now know the ropes for using video submissions to enhance your off-page SEO game. It might take some efforts to master, but the results are absolutely worth it.

9.Image Submissions:

When it comes to driving traffic to your website, did you ever consider how image submissions could help? Well, they're crucial and here's why. Search engines don't just index text, they also index images and videos. By optimizing and submitting your images to image submission sites, you're extending your reach to a larger audience and creating additional pathways to your website.

Start the image submission process by selecting high-quality, relevant images. Make sure they're visually engaging and tied closely to the content of your website. Remember, these images are going to represent you and your brand.

Pick the Right Format and Size

Picking the right format and size for your images is vital, as it directly impacts user experience. Formats like JPEG, PNG, and GIF are widely accepted, but it is essential to remember that each of these formats serves a different purpose. JPEG is great for photographs, PNGs work best for images with text, while GIFs are perfect for animations. If your image is too large, it may slow down a website's load time, thereby affecting your Google ranking. It's recommended to keep your image size under 100KB for the best results.

Optimize Image Names and Alt Text

Optimizing your image's name and alt text is another crucial step. Include keywords relevant to the content of the webpage. Just like the content on your webpage, the image title, and alt text, help search engines understand what your image is about. It's essential to be descriptive and accurate, but remember not to go overboard with keyword stuffing.

Submit Your Images

After optimizing, it's time to submit your images to high DA (Domain Authority) image submission sites like Flickr, Pinterest, Instagram, or Imgur. When uploading, make sure to include the URL of your webpage in the description or as a link. This backlink will help to drive additional visitors to your website, improving your overall SEO.

Image submissions are an often overlooked but potent method of off-page SEO. By using this technique correctly, you are giving your website an additional chance to be found, improving your visibility, and driving more traffic to your site.

10.Infographics Submissions:

When it comes to visual content that can generate significant traffic, infographics should be your go-to tool. They are popular among users because they provide complex information in a visually appealing and easy-to-digest format. More importantly, they are an excellent way to earn backlinks, which can enhance your off-page SEO.

So, how do you use infographics for SEO? It's pretty straightforward.

1. Create High-Quality Infographics: Invest time in researching data, stats, and facts relevant to your niche. Use these insights to create a stunning and informative infographic that adds value to your audience.

2. Include a Shareable Link: Ensure there is a shareable link embedded in your infographic. This allows other bloggers and website owners to use your infographic on their site, naturally creating a backlink to your website.

3. Submit Your Infographics: Submit your infographics to popular infographic submission sites. Some recommended platforms include Visual.ly, Reddit's Infographics section, or Pinterest.

Remember, the ultimate goal is to make your infographics visible and shareable. The wider the audience you reach, the higher the odds of getting valuable backlinks, earning you better Google ranking and increased traffic to your site.

Key Points to Remember

Make sure your infographics are high-quality and contain valuable information - this enhances your credibility and authority in your niche.
Don't forget to include your website or blog URL in the infographic - You want anyone who views your infographic to know where it originated from.
Consistency is crucial. Regularly post and share your infographics on social media and other platforms - this helps keep your brand top-of-mind.

In conclusion, infographic submission is a potent tool in your off-page SEO arsenal. Use it wisely, and it can be a real game-changer for your website traffic.

11.Press Release:

Press releases hold the potential to be a game changer for your website's traffic. When properly constructed and shared, these can boost your Off-Page SEO considerably.

So, what exactly is a press release?

A press release is an official statement from your business or website that informs the media and the public about newsworthy events or happenings connected to your brand. You might use a press release to announce a new product, a significant update, or to share noteworthy industry data you've collected.

Why are press releases valuable for off-page SEO?

Well, press releases are picked up and published by various news outlets, which gives you the opportunity to gain high-authority backlinks from respected websites. This helps to strengthen your website's own authority, thereby enhancing your search engine rankings.

Here's how to make the most of your press releases:

1. Create compelling, newsworthy content: First things first, make sure your press release is actually newsworthy. The more compelling or eye-catching your news is, the more likely it is to be picked up by multiple outlets. This translates into more backlinks and a larger boost in traffic.

2. Optimize your press release for SEO: Include your targeted keywords in the headline, subheadings, and throughout the body of the press release. Also, don't forget to include links back to your site. But be mindful not to overdo it, you don't want the content to seem forced or unnatural.

3. Distribute through the right channels: There are many press release distribution sites available. Choose those that reach your relevant audience and have a good reputation in the eyes of search engines.

Press releases can indeed be an effective Off-Page SEO technique if you use them strategically. With the potential to drive significant traffic and enhance your brand's visibility, they're a tool worth incorporating into your SEO toolkit.

12.Web2.0 Submission:

When it comes to off-page SEO techniques, Web2.0 submission sits at the top of the pile. It's a brilliant way to increase traffic to your website, enabling you to create mini websites to support your main one. The magic of Web2.0 submission lies in its ability to help you build high-quality backlinks—these are like gold in the SEO world.

Building Backlinks

Start by creating useful and relevant content on sites like WordPress, Blogger, Wix, and Weebly. Once you've presented information that your readers might find beneficial, you can link back to appropriate resources on your website. It won't be long before you notice an increase in web traffic.

Engaging the Community

You're not limited to creating static pages, though. Take advantage of the interactivity offered by Web2.0 platforms. Engage your audience by pushing for comments, likes, shares, and other forms of user interaction. Remember, the more engagement, the better your website's ranking on search engines like Google.

Consistency Is Key

Don't forget to update your Web2.0 sites regularly. Search engines prefer sites with fresh content, so maintaining a consistent upload schedule can help improve your website's search engine ranking.

In summary, Web2.0 submission is a resourceful off-page SEO technique that allows you to build backlinks, engage with your audience and offer fresh content. By using it wisely, you can significantly boost traffic to your website.

13.Profile Creations:

Understanding Profile Creations

The first technique we're going to tackle, dear reader, is profile creation. Now, you might be asking, "What is profile creation?". Well, it's a simple off-page SEO technique where you create profiles on different websites, then link back to your site. The goal here is to get high-quality backlinks from trusted websites that can drive a higher volume of traffic to your own site.

The Value of Profile Creations

So why bother with profile creation? Well, let's break this down together:

Increases search engine visibility: Having a profile on multiple platforms contributes to your overall online presence, making your site more noticeable to search engines.
Improves brand recognition: The more places your brand name appears, the more recognizable it becomes for users.
Boosts your domain authority: Links from reputable sites can raise your domain authority, enhancing your SEO performance.

Executing Profile Creation

Now that you know the 'why', let's understand the 'how'.

First, find reputable websites where you can create a profile. Pro tip: focus on industry-specific platforms or professional networking sites where you can contribute valuable content to the community - this will often lead to greater engagement and, in turn, higher traffic. Next, create an impactful and informative profile that truly reflects your brand, complete with a link to your website.

Maintaining Your Profiles

This isn't a 'set and forget' technique, though. You need to maintain your profiles, keep information updated, and engage with the community. Remember, quality engagement can lead to more traffic, so don't neglect your profiles!

Measuring Success

Lastly, don't forget to keep an eye on your analytics to measure the success of your profile creations. Look for an increase in referral traffic or improvements in your search rankings. If you don't see the results you want, don't be deterred - SEO is a long game, and every bit of progress is a step in the right direction.

And there you have it! Your step-by-step guide to using profile creations as an effective off-page SEO technique. Ready to get started? Let's go!

14.Document Sharing:

Let me let you in on a little secret: Document sharing can work wonders for your off-page SEO strategy. What exactly is document sharing, you ask? Well, it's exactly what it sounds like - you create useful documents related to your niche and share them on document sharing sites. These might be PDFs, PowerPoint presentations, or ebooks filled with valuable information for users.

Now, you might be wondering, how does this drive traffic to my website? Stay with me, and you'll understand in a moment.

Boost credibility and visibility:

First off, by sharing informative documents on these platforms, you establish yourself as an expert in your field. You come across as someone who knows what they’re talking about, which, in turn, boosts your credibility. People are more likely to visit a website they trust, aren't they?

Link back to your website:

Secondly, you can embed links back to your website in your document. Viewers who find your document helpful might get curious and decide to check out your website, hence driving traffic. Just make sure your links are relevant, and you are not spamming.

Potential for your content to go viral:

Lastly, if you hit the nail on the head with creating a super helpful and engaging document, it might just go viral. Imagine what that could do for your website's traffic. Sky's the limit, right?

So, start using document sharing as part of your off-page SEO strategy. Be sure to share your documents on reputable platforms like SlideShare, Scribd, and Issuu for maximum reach and impact.

Off Page SEO Techniques that Drive Traffic on Your Website